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Barcelona — est. 1990

Daniel
Santamaria

Floral Designer — Educator — Content Creator
Diseñador Floral — Docente — Creador de Contenido

Three decades shaping floral design through contrast — asymmetry, tone, texture, proportion — taught across more than thirty countries.

Botanical wreath structure, dried material
01 About / Sobre mí
Portrait of Daniel Santamaria
Close portrait detail

A practice built
on contrast.

My designs grow from a personal path shaped by learning, travel, and unlikely influences. Architecture, nature, and symbolism inform every composition — finding the idea matters as much as making it.

Contrast is my constant: asymmetry, tone, texture, and proportion held in tension. Each piece builds its own harmony, and its own emotion.

Mis diseños nacen de un recorrido personal hecho de aprendizaje, viajes e influencias inesperadas. La arquitectura, la naturaleza y el simbolismo dan forma a cada composición: encontrar la idea importa tanto como crearla.

El contraste es mi constancia: asimetría, tono, textura y proporción en tensión. Cada pieza construye su propia armonía, su propia emoción.

Design is beauty,
and beauty is harmony.

El diseño es belleza, y la belleza es armonía.

— Daniel Santamaria

02 Teaching / Docencia
Daniel Santamaria teaching a floral design class
Orchid detail from a class demonstration

Knowledge, lived
and felt.

I teach with my hands as much as my voice. Method matters, but a class only becomes real once it turns into feeling — practiced, repeated, refined through every mistake.

Each session is an exchange, not a lecture: craft meets emotion, and technique becomes personal. I want everyone who works with me to leave not only more skilled, but more themselves.

Enseño con las manos tanto como con la voz. El método importa, pero una clase solo se vuelve real cuando se convierte en sensación — practicada, repetida, afinada en cada error.

Cada sesión es un intercambio, no una lección: el oficio se encuentra con la emoción, y la técnica se vuelve personal.

03 Experience / Trayectoria

Career.

From first apprenticeship to school director — three decades across Barcelona, Germany, and the world.

1990–1992First officer, Anna Mª Florist — Barcelona
1993–1998Senior officer, Floristería Mª Teresa Molins de Rei — Barcelona
1999–2001Senior technician, Floristik Lersch — Bad Neuenahr, Germany
2001–2002Senior technician, Jutta Burmester Florist — Hamburg, Germany
2003–2016Co-founder, Floristik Projekt — Hamburg, Germany
Since 1997Professor, Escola de Disseny Floral i Paisatgisme — Barcelona
Since 2004International floral design teacher
2018Innovation Area Director, Escola de Disseny Floral i Paisatgisme — Barcelona
Since 2021Floral consultant, Virginia González Florista — Marbella
Since 2022Head Art Director, “Andorra la Vella en Flors”
Since 2025Director, American Floral Art School
04 Competitor / Concursante

Before the panel.

Four gold and silver medals on the national and European circuit, before moving to the other side of the table as a juror.

1996Gold medal, Copa de Arte Floral de Cataluña
1997Gold medal, Copa de Arte Floral de España
1998Gold medal, Copa Semana Verde — Silleda
2003Silver medal, European Cup
05 Juries / Jurados

Competitions.

Head and panel juror for the leading international floral art competitions since 2005.

2005Jury, Norway Cup Fleurop
2015–2017Head Jury, Copa Iberoamericana de Arte Floral
2016–2018Head Jury, Barcelona World Flower Cup
2018Jury, German Cup Fleurop
2019Jury, World Flower Art Contest
2019Jury, Copa Iberoamericana de Arte Floral — Bolivia
06 Teaching Network / Red Docente
20+
Countries with a guest faculty or resident instructor placement — a network built one classroom at a time.
Escola de Disseny Floral i PaisatgismeBarcelona
Floral Design & Education AssociationMalaysia
American Floral Art SchoolChina
Dresden Institut für FloristikGermany
Araik Galstyan Moscow Int. Floral Design SchoolRussia
E.I.A.F, Escola Iberoamericana de Arte FloralMexico, Guatemala, Costa Rica, Venezuela, Colombia, Brasil, Bolivia, Argentina, USA, Puerto Rico
Oh Myeon Floral Art SchoolSouth Korea
Polish School of FloristryPoland
MIF, International Institute of FloristPoland
Nobleman School of Floral DesignSingapore
Floartflower SchoolIran
Vanda FormationFrance
Ivan Bergh Floral SchoolItaly
Le Mani Parlano Floral SchoolItaly
American Floral Art SchoolTaiwan
American Floral Art SchoolHong Kong
Weiterbildung FloristSwitzerland
British Florist AssociationEngland
Japan Floral Design AssociationJapan
07 Selected Work / Obra Seleccionada

Structure, volume, time.

Large-format botanical structure in vase
01 — Vessel study
Tall dried spike structure with fresh blooms
02 — Spire
Woven structural trunk with poppies
03 — Woven trunk
Dark asymmetric arrangement with trailing stems in a black vase
04 — Suspension
← Drag to explore →

Large-format botanical structure, built in dried and fresh material to study volume, tension, and time.Estructura botánica de gran formato, construida en material seco y fresco para estudiar volumen, tensión y tiempo.

08 Recent Work / Obra Reciente

New material, same tension.

Cluster of dark bronze bud vases with orange gloriosa and grasses
01 — Bronze cluster
Woven leaf and cane structure with phalaenopsis orchids
02 — Line study
Horizontal cascade of purple and pink blooms from an antique bronze vessel
03 — Contrast
Pinecone wreath with seasonal blooms in black cylinder vases
04 — Wreath, in relief
Red heliconia and berry wreath arrangement
05 — Midwinter
Woven grass sphere with orange fritillaria in metallic vases
06 — Woven sphere
← Drag to explore →

Recent studio work, held to the same discipline of volume and tension — structural cascades, woven form, seasonal palette.Trabajo reciente de estudio, con la misma disciplina de volumen y tensión — cascadas estructurales, forma tejida, paleta estacional.

09 Publications / Publicaciones
Christmas Arrangements book cover
Author
Christmas Arrangements
Co-author
Floral Annual05 / 06
Barcelona — Floral ArchitectureBook
Andorra — Espais EfímersBook
Florever WhereverBook
Floos — The Crafter's SecretVol. 1
Floos — The Crafter's SecretVol. 3
99 Ideas for Wedding FlowersBook
10 Contact / Contacto

Let's create something with harmony.

Web
dspsantamaria.com
Instagram
@dsp_santamaria
Email
daniel@dsp-santamaria.com
Based in
Barcelona, Spain
Floral Designer — Educator — Content Creator Daniel Santamaria — Portfolio, 2026